Primary Logo Version
Recommended for use in all marketing communications. Brand color identification is a key asset for maximizing recognition. The primary logo version must always be used on white (or very light) or dark-blue brand (or very dark) backgrounds.
Descriptor
The upper boundary of the block is strictly fixed and must not exceed the specified value. The text content must be approved by the brand owner and must not exceed 30 characters (including spaces). The descriptor color must match the color of the squares behind the logo letters.
Clear Space
To ensure proper logo display, the minimum clear space must be strictly observed. No graphic elements or text may appear within the protected area.
Size
When scaling, all logo elements must scale proportionally. The descriptor is not used at minimum sizes.
Width 50mm / 154px — minimum allowed horizontal size of the primary (L) logo.
Co-branding Plate
Always use the specified clear space around the logos. Both logos must have the same visual size. A vertical divider must be used.
Restrictions
Do not distort the logo proportions.
Do not use a different font for the logo.
Do not tilt or mirror the logo.
Do not modify the spacing between letter containers.
Do not alter the letter slant.
Do not overlap logo elements.
Do not change the logo color.
Do not rotate the logo.
Color Scheme
The logo may only be used in four approved brand color variations: white, orange, and dark. The choice depends on the background/image, production method, and material.
CMYK:
1%, 1%, 0%, 2%
RGB:
249, 249, 251
HEX:
#F9F9FB
HSL:
230, 12, 98, 100%
CMYK:
0%, 36%, 100%, 1%
RGB:
255, 162, 0
HEX:
#FFA200
HSL:
38, 100, 50, 100%
CMYK:
33%, 17%, 0%, 98%
RGB:
4, 5, 6
HEX:
#040506
HSL:
230, 12, 2, 100%
Color Usage
The full-color logo version and its inverted version are used on corporate brand colors approved by the brand guidelines.
The monochrome version of the logo is used only due to external color reproduction limitations (for example, printing methods that do not allow full-color images).
When the logo must be placed on conflicting background colors, use the logo on a solid background plate.
Size MEDIUM
Recommended for use in all marketing communications where the primary logo version cannot be used. Brand color identification is a key asset for maximizing recognition. The additional (M) logo version must always be used on white (or very light) or dark-blue brand (or very dark) backgrounds.
Clear Space MEDIUM
To ensure proper logo display, the minimum clear space must be strictly observed. No graphic elements or text may appear within the protected area.
Minimum Size MEDIUM
When scaling, all MEDIUM version elements must scale proportionally. The descriptor is not used at minimum sizes.
Width 20mm / 25px — minimum allowed horizontal size of the MEDIUM version.
Typography
Clarendon Blk BT